Model Pengembangan Destinasi Pariwisata Syariah Sebagai Penggerak Ekonomi Lokal: Studi Kasus Makam Syekh Maulana Syamsuddin Desa Tanjung Sari

Abstract

This research aims to formulate a model for the development of sustainable sharia tourism destinations that can empower the local economy, with a case study on the Tomb of Sheikh Maulana Syamsuddin in Tanjung Sari Village. Using a qualitative approach with a case study method, data was collected through in-depth interviews with various stakeholders, participant observation, and documentation analysis. The results of the study resulted in a Community-Based Sustainable Sharia Pilgrimage Tourism Development Model (PZSBK) that integrates sharia values, community participation, and sustainability principles in destination management. This model emphasizes the development of sharia facilities and services, community economic empowerment through homestays and MSEs, environmental and cultural preservation, and digital marketing strategies. The research concludes that the implementation of PZSBK has significant potential in increasing community income, creating jobs, and preserving the cultural heritage and environment of Tanjung Sari Village. The success of this model depends on collaboration between stakeholders and community capacity building.