The Role of e-Commerce in Increasing the Competitiveness of Halal Products in France

Abstract

 This study discusses the role of e-commerce in increasing the competitiveness of halal products in France, a country with a significant Muslim population but facing challenges in terms of understanding halal certification and public perception. The main objective of this study is to analyze the market conditions of halal products in France, explore the role of e-commerce in the promotion of halal products, and formulate effective strategies that can be implemented by manufacturers and marketers. This research uses a qualitative approach with a literature study method on relevant journals, reports, and books that discuss the halal market and the development of e-commerce in France. The results of the study show that e-commerce is able to overcome geographical barriers and stigma towards halal products through digital education, information transparency, and value-based campaigns. In addition, strategies such as digital storytelling, the use of blockchain technology, and the development of halal special marketplaces have been proven to increase consumer confidence and expand market reach. E-commerce also contributes to the Islamic development economy by supporting the principles of justice, inclusivity, and the empowerment of small and medium enterprises. The integration between digital technology and the principles of the Islamic economy through e-commerce is key in strengthening the halal ecosystem in France.