DEPICTING THE SIGNIFICANCE OF SOCIAL MEDIA ENTREPRENEURSHIP AS MODERN DAY TOOL FOR NATIONAL DEVELOPMENT: A CASE STUDY OF NIGERIA
DOI:
https://doi.org/10.5281/zenodo.14576478Keywords:
Social Media Entrepreneurship, Modern Day Tool, National Development.Abstract
In recent times, the depreciating state of business organizations in Nigeria have attracted huge concerns from its citizens. So many companies experience stories of bad customer services and disappointing products in their business teraigns. Thanks to digital technology, social media entrepreneurship has emerged as a pivotal driver of innovation, market creation and development. By leveraging the potentials of social media platforms, businesses can trive positively well. According to Simon (2012), business managers have greater access to different audiences, improved products and services, improved customer service, increased patronage, adoption of favorable pricing practices, and foster digital literacy. This paper is a descriptive review of the the impact of social media entrepreneurship on national development. The paper discusses the role of social media in entrepreneurial development and the role of Social Media Entrepreneurship in the Development of Nigerian Economy. In order to collect relevant data for this paper, questions were carefully constructed and administered to respondents using online Google form. The responses gathered were subjected to reliability analysis. Finally, the paper concludes that social media entrepreneurship is a viable tool for national development, but requires strategic support from economic stakeholders including policymakers, industry leaders and government officials.
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Copyright (c) 2024 Moses Adeolu AGOI, Benjamin Johnson OLASIJU, Aminat Oloruntoyin ABDULRASAK, Oluwanifemi Opeyemi AGOI
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